Hadji's Washing Station Leku

Hadji's Washing Station Leku

The Story

Daniel B. Halalla was born in southwestern Ethiopia and now lives in Copenhagen, where he serves as the CEO of Impact Roasters. He's in charge of our coffee-sourcing operations in Ethiopia.

In 2016, we began our coffee journey with Daniel, buying our first batch of Ethiopian coffee. This coffee came from the Malokoza region in southwest Ethiopia, which happens to be Daniel's hometown. We undertook some important projects in the area as part of our Impact Trade initiative.

We built a clean water station, providing access to clean drinking water for the local community, and supplied school uniforms for children. In Ethiopia, having a uniform is necessary for attending school, and we wanted to ensure that every child was provided with an education due to the lack of one.

In 2020, we faced challenges due to conflicts and the pandemic, forcing us to halt our Ethiopian coffee imports temporarily. But we didn't give up.

Daniel, along with his cousin Worku and friend Sany, embarked on a new mission to create a reliable coffee-sourcing network in the Sidama region. Their unique approach involved cutting out the middleman by buying coffee directly from farmers and paying them immediately when they delivered their ripe coffee cherries. This was a significant shift from the traditional Ethiopian coffee trading system.

Daniel overlooking washing tanks