Top 5 technology trends to revolutionise the hotel guest experience
With technology moving at an increasingly fast pace, hotels and conference venues should look at ways to enhance the overall guest experience, from a digital perspective, in order to stay ahead of the competition. In our latest blog we focus on the digital technology trends that are set to revolutionise the guest experience.
Internet of Things (IoT)
The internet of things will be a major game changer in the hospitality industry offering a multitude of operational savings and efficiencies to enhance the guest experience. Imagine a guest room where the lights, heating or air con could all turn on automatically when a guest enters the hotel lobby, for example. Or from an operational perspective, imagine the coffee machine letting you know it is out of coffee beans? Or the toilet paper dispenser letting you know it needs refilling? With countless connected products coming to market, the difficulty will be choosing the products that are going to offer the most value for your business, whilst providing a seamless user experience. The connected hotel is a very realistic future and with some great products already on the market, the time to join the IoT revolution is now.
The pocket concierge
Mobile phones are becoming our lifelines in the digital age. A mobile app can give hotels a competitive edge and maximise the user experience.
- Allow guests to check-in seamlessly using the app
- Enable smartphones as ‘smart’ room keys
- Enable guests to order and pay for room service items
- Provide exclusive discounts and vouchers for local attractions
Customers have come to expect a personalised experience and little details can make a big difference when it comes to travel. There are a number of ways to personalise the experience in the digital era, such as having the guests name appear on screen with a nice welcome message when they enter their room. Delivering a truly personalised guest experience requires data to be up to date in line with customer preferences.
In-room entertainment and wifi
It may seem like a simple idea but offering great in-room entertainment and fast free wifi is a sure fire way of keeping your guests happy. More and more guests are choosing to plug-in their own devices in order to be entertained so make this an easy and seamless option for your guests.
Digital conference rooms
The workplace is becoming a technology driven zone and it is vital that hotel conference facilities and meeting rooms are an extension of the office. Make sure your AV equipment is up to date and that you have technical-minded staff on hand to help guests to get set up. Again, free fast wifi is a must, along with charging points for mobiles, tablets and laptops.
Visit our hospitality zone.
Please login first in order for you to submit comments